Top 25 Cruise Line Web Site Usability Analysis
Section E: WEB - web site usability
Below are the top 25 cruise line web site usability analysis. We previewed the top 25 cruise lines' web sites, browsing for features customers really need. There were ten areas of usability we looked for. Each area received ten points, with a maximum of 100 points possible. Ties are sorted alphabetically.
This score is part of the Top 25 Cruise Lines Final Ranking
Full English Version = FE Cruise Lines sailing into and out of U.S. ports, should need to provide a full English version of their web site.
Online Reservations = OR Online reservations is an important part of the customer service experience. It offers advantages to customers and the Cruise Line, browsing options, booking at the customers leisure.
Deck Plans = DP A full deck plan for every cruise ship in the cruise line must be on the web site.
Online Check-in = OC Online preboarding check-in feature helps improve customer satisfaction.
Live Support = LS Live support for instant answers.
Ticket Contract = TC Full ticket contract is easy to find on website.
Free 60 Day Cancellation = FC Cancellation policy is a strait 60 days though the entire date range without penalty fees.
Site Map = SM Site map link at bottom of each page.
Extensive FAQ = EF Extensive frequently asked questions page, addressing pre-booking, post-booking and post-cruise issues at the bottom of every page.
Full Contact Information = CI Contact information at the bottom of the page that includes one or more phone numbers, not just email addresses.